Hundreds of Washington-D.C. policy makers visited the National Automatic Merchandising Association (NAMA) Vending and Coffee Service Innovations Showcase on Capitol Hill in Washington D.C., NAMA Vice President Of Government Affairs Ned Monroe announced. The showcase was held recently in conjunction with the NAMA board of directors event, and was designed to educate the nation's legislators about innovations in vending and office coffee service.
In discussing the success of the event Monroe said in a prepared statement, "This event was even more successful than we imagined it would be. So many policy makers attended the event that at one point the line was practically out the door. Crowds surrounded dozens of our industry's most cutting edge machines, and attendee after attendee raved about the event itself. We created the showcase so that our nation's policy makers could see the truth about our industry, and there's no question that we accomplished our goal."
The showcase educated legislators about innovations in the industry, including energy efficient machines and commitment to health and wellness.
The showcase also generated a significant amount of media coverage about the technological advances the industry has experienced over the past several years. In addition to several television news broadcasts that aired about the event, several stories also ran in the Capitol Hill newspaper The Hill, and dozens of other newspapers across the country including The Washington Post.
Editor's Insight: This event generated some beneficial public relations for the vending industry. The industry has identified improving consumer perception of vending as an important goal, and progress is being made.
The traditional perception of vending as a venue of last resort makes it hard for every operator to raise prices. The perception continues to hurt the industry.
Changes in consumer perception are hard to gauge, but media attention on new technology is one way to drive this change.
This is one more reason why operators should support their trade organizations. 02-08-10 by Elliot Maras
